Blogging is now massively popular and is now one of the “must do” component of internet-based marketing, but to anyone unfamiliar with the web-based marketing field, the term blog may be an unwelcome quantity. If you need a basic understanding of blogs and blogging, this is a simple overview of blogging that is suitable for beginners and a simple explanation of the 10 most common blog terms.
The first is the word blog in itself. The word blog originates from an explanation of its primary purpose i.e. an online log, or online journal. Blogs began being a straightforward method of people sharing their day to daily experiences or hobbies and continue to be ever popular for this purpose.
They were however quickly recognized by the internet marketing community as a wonderful method of building a relationship with potential customers, by being a fantastic medium to provide tips and advice for free, as well as useful suggestions and other relevant information to their services and products.
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Effectively, blogs are utilized to serve as a form of indirect free marketing . They can be a very productive marketing tool.
2: Blog host
A blog is a form of website, so for you to be able to publish a blog you need to have a blog hosting service. If you want to create a personal blog it is common to use one of the various sites like WordPress.com or blogger.com. These sites give you all you require to start your blog and host it on their site for free.
If you’re using your blog to promote your marketing on the internet It is more common to purchase hosting to allow you to keep the full control over the blog. The blog could be a standalone site or you can include it on the main site for your business. For a blog to be hosted you’ll need your own blog software. Often this comes with the hosting facility and you can also use the popular free format from WordPress.org.
When you’re using a website for your business the niche, or market segment, is the area that is of interest to your product or service. Your blog should always focus on your niche, because the people you’re hoping to attract will be those who are interested in your service or in the first place, and they’ll become your customers.
The more specialized your industry is more specialized, the less competition will be within it, however, there’s a trade-off as there will be fewer clients.
Blogs are easy to build because they’re built around template sites. Thus, all you have to do is fill in the content. There are thousands of templates for free available, so you’ll always be able to find one that will meet your requirements.
The plugins are the pre-written programs you can load up to your blog, which perform various functions like optimization of search engines, visitor tracking etc. They’re like mobile apps and most are completely free. They’re simple to download and use. You can add them at any time to improve the performance of your blog.
Each item you add to your blog, is referred to”posts. It is extremely simple to post it is as simple as creating your content and copy and paste into your blog’s editor. Simple. You can include pictures, links, keywords, information etc., as you need.
Pinging is among the most effective plugins to use for your blog on marketing online. When you enable pinging it will notify search engines that you’ve updated your blog. This will help get your blog noticed and assist in making your blog to climb the ranking of search engines and make it more well-known.
Blogs typically include links within their posts to other blog posts or web sites with more information on the subject. If they are used in a proper manner they can help your blog move up the rankings of search engines.
9 Links to trackbacks
Trackback links alert other bloggers when you link to their blog. Trackback links also provide links back towards your website from their site. This is a great way to increase your blog’s visibility as well as to create relationships in the business world.
10: RSS feed
If you turn on to use the RSS feature, users who subscribe to it will be automatically informed, every time your blog is up-to-date. Thus, the RSS feed boosts your readership by constantly urging people to check your blog out, rather than them needing to remember so.