Google’s freshness update has led to an increase in business websites blogging. This update affected significant portion of the results in search and gives businesses a compelling reason to incorporate their blog pages into their main site. This update has resulted in the first few pages of results typically include blogs and articles related to the specific keyword; more so than websites for business (not including long-tail keywords or local search results).
For instance, if you were considering buying an iPhone and you searched for the exact phrase like ‘iPhone’ (short-term keyword), the first result page will include blogs reviews, news articles, and messages forum posts related to the subject. In contrast, if a search is conducted for ‘buying the iPhone’ (long-tail keyword) or’mobile phone stores within London’ (local keyword) The result pages will be filled with business websites.
This article will discuss two related subjects How to boost the SEO of your site by blogging, and how to boost the SEO of your blog.
SEO for your website can be enhanced by blogs in the following ways:
A blog page can provide your website with new information. When search engines browse your site, they will see the regular updates and fresh URLs, and will recognize that this is regularly updated content. The recent freshness update discussed previously will also be considered into to account when determining the ranking.
New Keywords Targeted
Blogs are an excellent method to add additional keywords to your site. If another site links to your blog with the keywords you have chosen, link juice is transferred along with it. This improves your website’s ranking for these terms and increases the number of keywords you were looking for.
Enhancing Niche Authority
Blogging about your particular niche builds authority. A blog that provides useful information and tips to visitors can help you gain an expert status. If a prospective customer is presented with the option of choosing between two companies they’re more likely to select the one with a deep understanding through their blog , rather than the one that does not.
Blog posts can be easily shared via social media. This can bring in social signals that help the search engine ranking of your site. The sharing of your content on social media platforms improves interaction with customers and boosts word-of-mouth marketing.
Blogs let you build internal links to your website , and then transfer the authority of your website’s homepage as well as the pages within it. Links can be created from your pages for products or services to blog posts that are relevant and blog posts can be linked to each other if the topic is similar. If you have PDFs that can be downloaded or an online subscription form on your website, including a call-to-action in a blog post which links to the landing pages won’t just encourage interaction and boost conversions, but will also transfer link juice. Your blog posts may also be linked to by other trusted websites, and thus confer authority on them. Internal linking also lets you utilize anchor text that is associated with the keywords you have chosen. External websites may link to your site using generic anchor text , such as “click here” or “read more’. However, using internal anchor text that you can control lets you utilize specific anchor text when linking to your pages.
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SEO and Images
It is essential to optimize every image that you post on your blog. This is accomplished through using the image alt text attribute as well as the correct name conventions for files. The images are then discovered via Google image search, which can bring more visitors to your site.
A well-written and informative blog posts can generate links naturally. Inviting other websites to link to your blog may seem somewhat pushy, but when groups, individuals or companies find your blog posts informative and useful, they are likely to build hyperlinks on their own.
A few visitors to your site will be aware of what they are looking for and will immediately be interested in your services or products. That’s why you need an easy-to-use website to navigate and easy to convert. The majority of visitors, on the other hand, might be somewhat skeptical of your knowledge and want to know that they are being assured before doing business with you. A blog on your site is a great method to establish confidence. Through sharing your professional experience or case studies , and providing information about your subject, you will become more personal and build a sense of confidence. As the content you post on your blog increases and trust is built with your readers and increase the number of visitors, and popularity, as well as improve the SEO of your website.
Below, I’ve listed a few things to consider in order to make sure that your blog is geared towards the correct audience on the internet:
Blog Hosted as a Sub Domain
Hosting your blog under the subdomain of your main website and not as an independent domain or subdirectory guarantees you the most SEO-friendly advantages. It is best practise to host your blog with a web address similar to ‘blog.yourwebsite.com’. This means that you only have one website to manage and the traffic your blog receives will be beneficial to your main site as well.
Find keywords that are trending with Google Trends or any other tools for keyword research online. Write an article about the most recent topics in your specific area of expertise.
Incorporate keywords into your blog post in a way that is logical and reads properly. Make sure you’ve used the correct punctuation and spelling. Search engines are extremely clever in when it comes to assessing user experience and appreciate blogs written with the user in mind, not to improve search engine rankings.
The title of the blog should include the desired keyword and should not exceed 70 characters. The title is typically incorporated in the URL of the blog and can help improve SEO of the blog.
Integrating Social Media
Your blog’s visitors will be more inclined to spread your blog post when social share buttons are easily prominently displayed. The inclusion of social share buttons will not only increase accessibility, but also aids to increase the number of social signals that your website receives. This, in the process, as we mentioned earlier can improve the SEO of your blog and results in ranking on the page.
Interaction with your blog
The interaction on your blog could be improved by asking questions and requesting opinions at the conclusion. Examples include: What do you think? Or have you ever experienced this? If your blog compares two different strategies or items Ask your readers what they would prefer. If you share your blog post on a social media platform, ask a question that is relevant with your website. Respond to any comments left on your blog and promote discussion. Find forums and blogs that are relevant to your area and leave comments stating that you have written about similar topics. This will increase interaction with your visitors on your website and will signal regular usage to crawlers of search engines.
driving traffic to your site through a blog is the safest method of search engine optimization. Search engines of all kinds will give a boost to a site with a well-written and engaging blog site. you’ll soon see your site climb up the ranks. Plan a few minutes each week to create high-quality blog posts and update them frequently at least two or three times per week when time permits. Keep the blog on track and relevant to your market and watch your following and ranking increase.